First Hope

Because the ministry of First Hope operates in a focused geographical and cultural area, it should be possible to create very contextualized, targeted content that speaks directly to the First Hope community.

First Hope

Social Media Goals


We should create content that encourages people to serve in the First Hope community.


We should provide the First Hope community with resources and guidance as they grow in their faith.


We should build a supportive community that fosters fellowship and connection.

First Hope

Online Creators

Citizens Church

Citizens Church is a plant in Redlands, CA. Their posts capture the energy of the congregation and their people turn outreaches into celebrations, as reflected on their page.




Reality LA


Reality LA has five church plants throughout Los Angeles with a mission of renewal throughout the city. Their content encourages involvement through eye catching graphics, action photos of previous events and the occasional video invitation from a pastor or leader. Explanations of some of their partnerships provide an interesting peek behind the curtain.




T.D. Jakes


The Potter’s House of Dallas is a multicultural church with an impressive online following. Their energetic content highlights sermons and uniquely provides a summary in the caption.




First Hope

Content Suggestions

Inspirational Quotes

Inspirational quotes that are directly applicable and practical for the First Hope community can engage very well.

Notable Quotables

Mocking up quotes from various people in ministry (as well as recent guest speakers) is an easy way to encourage people online.


Well-told testimonies always push the needle online. We should be gathering and sharing stories from those in the First Hope community often.


Collaborating with Pastor Jeremiah, Pastors Sam and Brenda, or even recent guest speakers can help introduce our content to those outside of our immediate circles.

Event Photos

No event should go un-photographed! Event photos almost always drive consistent engagement, especially if we can tag the people in the photos.

Upcoming Events

While promotion is always necessary, advertising events (even great ones) almost always drive down engagement. This should be done carefully and sparingly.

First Hope

Post Schedule

Best Days

Mondays and Wednesdays

According to online trends, the best days to post on Instagram for maximum views and engagement are Mondays and Wednesdays.

Best Time

11 am

According to online trends, the best time to post on Instagram for maximum views and engagement is 11 in the morning.

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