Kids First

The Kids First social media accounts have the potential to reach parents across Grand Rapids with encouragement, helpful resources, and updates on how to raise their children in the image of Christ.

Children’s Ministry

Social Media Goals

Encourage

We should create an encouraging online space that uplifts and empowers parents.

Equip

We should provide parents with resources and guidance as they raise their children.

Excite

We should build regular excitement for upcoming events and services.

Children’s Ministry

Online Creators

Amanda Jass

@amandakjass

Amanda is a writer and illustrator who uses her Instagram platform to share tools for parents: memory verses with strong visuals and kid-friendly prayers. Her regular encouragement for parents among storybook-like posts for children separate her content from the rest.

Aesthetic

Engagement

Consistency

A Child of God

@ariafaithsdevotional

Aria is a young girl simply talking to the camera with a simple formula: a brief introduction, reading the verse of the day from her bible, and a reminder of God’s love. While formulated, this page is relatable and makes scripture feel tangible.

Aesthetic

Engagement

Consistency

Cross Formed Kids

@crossformedkids

Cross Formed Kids is the Instagram equivalent of a toolbox to equip parents and caregivers with practical ways to instill missional thinking in everyday life. This resource cuts straight to the chase by providing prompts, prayers and sermon summaries.

Aesthetic

Engagement

Consistency

Children’s Ministry

Content Suggestions

Weekly Verses

Regularly posting verses (preferably from the last week’s sermon!) that parents can share with their kids can encourage biblical teaching at home.

Video Clips

Sharing clips of Pastor Troy’s video content on social media can provide opportunities for parents to engage throughout the week.

Sermon Takeaways

Finding simple ways to communicate the main point of a sermon in a creative way can remind children of what they learned at church.

Prayers for Kids

Providing simple prayers for parents to pray over their kids as they scroll is a great way to encourage spiritual mindfulness in families.

Testimonies

Though it can occasionally be complicated with minors, sharing the testimonies of kids in Kids First can show other parents what’s happening at GR1.

Upcoming Events

While promotion is always necessary, advertising events (even great ones) almost always drive down engagement. This should be done carefully and sparingly.

Children’s Ministry

Post Schedule

Best Days

Mondays and Wednesdays

According to online trends, the best days to post on Instagram for maximum views and engagement are Mondays and Wednesdays.

Best Time

11 am

According to online trends, the best time to post on Instagram for maximum views and engagement is 11 in the morning.

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